Delivering research insights to improve your user’s experience

Laura Borns is a thorough researcher who demonstrates clear understanding of research needs/objectives and executes in-depth research to perfection under tight timelines. She always comes up with concise and actionable recommendations. Laura is very detail oriented, well planned and at the same time keeps the big picture in mind. I whole-heartedly recommend Laura for user research projects.

Laura was incredibly easy to work with and made a brand-new process, for myself and key team members, smooth as glass to work in. Because Laura projected both calm and capability, while taking care of numerous details prior to the usability testing, as the project manager I could focus on the observation and evaluation aspects; as well as working with core team members who had not yet been a part of this type of evaluation. Laura exceeded expectations for professionalism and dependability. She's the type of vendor you wish all other vendors could be like. I'd gladly work with her again.

Laura is a talented usability professional and a pleasure to work with. She is a self-starter who with little direction can grasp the needs of the organization and develop a robust usability study, her facilitation skills put usability participants immediately at ease to provide for optimum feedback, and her analysis provides useful insights to improve the user experience. I welcome the chance to work with Laura again.

Laura is one of the most talented researchers that I have ever met. She is extremely intelligent and intuitively understands the psychology behind any user's actions or words. She is an expert in any research method (quantitative and qualitative) and knows which method or combination of methods is appropriate for which business need. Professional, yet personable, she is talented at putting any participant at ease, so that she can truly grasp their thoughts. Synthesizing both qualitative and quantitative data, detailed and strategic, she extracts insights that can change an entire business. She is multifaceted. While championing the user, she grasps the needs of the business. Clients love working with her because she creates prioritized, actionable recommendations.

While I was managing user research, we hired contractors to run specific studies. I loved hiring Laura Borns. I could give her a tough internal client or a vague product description and ideas on the type of study, and she'd take it from there. She worked closely with our internal clients from kick-off to study results. She is clear-headed, straightforward and reliable. She's very knowledgeable about usability and does a great job! I'd hire her again.

Laura is a focused, creative, responsive, and responsible usability and user experience consultant who is in touch with technology trends and understands the design, delivery, and implications of user research integrated into the design process. Laura keeps up with industry developments and demonstrates her passion for usable products and user experience. With her insightful recommendations, the designs were well received by the users.

Laura is a dependable service provider to deliver high quality user experience research results and recommendations in a timely manner. She understands e-commerce related domains and consumers very well. She provided insightful results and actionable recommendations for my research projects. I would highly recommend her service for user experience research, particularly usability studies with consumers.

I have worked with Laura on a number of projects. She is always a pleasure to work with. Apart from her pleasant personality, her work has been superlative. In terms of user research, she is a very good moderator who is extremely patient with users. Her findings are to the point and very informative. She is very passionate about researcher and that resonates with her work. I have been always extremely happy working with her and would highly recommend her.

After my first project with Laura I made sure to get her contact info so I could bring her in on future projects. She makes an immediately positive impression. I'm always impressed with her work, and I don't impress easily. She's professional, sharp, insightful, and cool as a cucumber. She's been in the valley long enough to have a wide range of experience to draw on, and she always keeps current. On top of her talent and skill, she's warm and personable and a total joy to work with.

Laura is a true usability expert. I've worked with her on many occasions both as a fellow employee and a consultant. She is absolutely an expert in usability and is able to get answers from your customers regardless of the budget. Her efforts are vital in developing a good product and she would be my top choice to evaluate any product.

I have had the pleasure of working with Laura for over a decade - as a colleague, as a manager and as a client. Laura is someone I can always trust and depend on. I hired Laura for many projects at PayPal. She quickly and professionally jumps right in and take on all aspects of a project. She works well with the in-house researchers as well as the project team members. Laura is well-versed in enterprise and consumer software. I would happily and whole-heartedly recommend her for any user experience research or usability project.